Things I do for work

UX Research

I can collect insights that are clearly founded on research-based results demonstrating an understanding of the problem space and empathy with users and other stakeholders.

UX Design

I am able to design a fitting solution for the design challenge, based on user research and requirements of the client.

Design Thinking

I’m able to work independently and iteratively through the design thinking process (Understand, Empathize, Define, Ideate, Prototype, Test). I know when to jump between the stages of the process to investigate opportunities and improve on solutions.

About me

Hi there! Thanks for visiting my portfolio website. My name is Sophie :)

I am a 21-year-old freelance UX designer and User Researcher from Amsterdam, but currently based in Australia!  Last year I graduated in Communication and Multimedia Design at the University of Applied Sciences in Amsterdam. I've worked with several bigger and smaller clients like PostNL (the national mail service) and I also got a lot of experience working at Gradient, a digital agency. 

Since I'm just getting started here in Australia, I am looking for a new opportunity in the area of UX, User Research or UI Design. 

Feel free to reach out to me at any time :)



Proposition visualisation Gradient

For my thesis, I made a visualisation of the proposition of Gradient - a digital agency I worked at the time. 

A lot of employees and the management team weren't on the same page anymore about what it is that Gradient does, or who does what, or how it all works together. This was caused by a lot of internal changes and a new company strategy - with just a few communication errors in between. 

To get everyone on the same page again, I did a lot of user research and visualised the outcome in an interactive prototype (see video). 

Eventhough it was a very though challenge I got rewarded with 9/10 points at the end.

My thesis supervisor and UX Expert

Parisa Khanipour

Proposition visualisation Gradient

"Sophie did a great job talking to different stakeholders involved to make sure the designs reflect the needs and requirements of different user groups and internal stakeholders, making compromises between simplicity, usability, and comprehensiveness, and delivering a product that is up to the challenge. She kept a positive attitude throughout and she was a joy to work with."

Nominations and awards

In the past few years, I have been nominated for a few awards and I have even won one!

Golden Dot Awards​

First freshmen ever to be nominated for the GDA, together with Mees Rutte and Servin Nissen

- Amsterdone app 



Nominated with Mees Rutten and Servin Nissen

- Amsterdone app



Best sketchnotebook and virtually storytelling

of class Designhistory 2015/2016



Ask me anything :)